The economic and financial evolution of the national basketball association

Poccioni, Alberto (A.A. 2020/2021) The economic and financial evolution of the national basketball association. Tesi di Laurea in Advanced corporate finance, Luiss Guido Carli, relatore Pierluigi Murro, pp. 75. [Master's Degree Thesis]

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National basketball association. History. The structure and the model: the franchise system. The structure and the model: the league. The NBA draft. Market and contracts: how to acquire players. The revenue sharing system. NBA business: strategy, revenue streams and teams ‘valuation. The “unicorn” of sports industry. NBA revenues. NBA sponsors & advertising. Arena naming rights. NBA fans attendance, fan cost index and average ticket price. NBA growth: franchise value. The comparison with the other most important sport leagues: which is the most profitable? Sport as entertainment business. The structure of North American leagues. The structure of the European leagues. NFL, MLB and premier league revenues. Leagues’ salary cap, luxury tax and total wage expenditure comparison. Value of teams: comparison between the best of each league.


Bibliografia e sitografia: p. 67.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Advanced corporate finance
Thesis Supervisor: Murro, Pierluigi
Thesis Co-Supervisor: Bruno, Riccardo
Academic Year: 2020/2021
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 20 May 2022 13:58
Last Modified: 20 May 2022 13:58


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