Cultured meat: exploring the influence of message framing and the mediation role of emotions
Zippilli, Gabriele (A.A. 2020/2021) Cultured meat: exploring the influence of message framing and the mediation role of emotions. Tesi di Laurea in Cattedra di promotion, Luiss Guido Carli, relatore Alessandro Maria Peluso, pp. 84. [Master's Degree Thesis]
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Abstract/Index
The rise of cultured meat. The effects of message framing. The emotions’ power. Hypotheses formulation and conceptual model. Methods, analysis and findings. Questionnaire and sample composition. Analysis. Discussion. Theoretical implications. Managerial implications.
References
Bibliografia: pp. 43-48.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Cattedra di promotion |
| Thesis Supervisor: | Peluso, Alessandro Maria |
| Thesis Co-Supervisor: | Tedeschi, Piermario |
| Academic Year: | 2020/2021 |
| Session: | Autumn |
| Additional Information: | Tesi discussa all'estero. |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 25 May 2022 15:31 |
| Last Modified: | 25 May 2022 15:31 |
| URI: | https://tesi.luiss.it/id/eprint/32495 |
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