The economics of platforms and the international market access for small and medium sized enterprises in China: the case of Alibaba
Riderelli Belli, Leonardo (A.A. 2020/2021) The economics of platforms and the international market access for small and medium sized enterprises in China: the case of Alibaba. Tesi di Laurea in Managerial economics, Luiss Guido Carli, relatore Andrea Filippetti, pp. 64. [Master's Degree Thesis]
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Abstract/Index
Literature review of the platform economy. The network effect. The big data application on digital platforms. The relevance of switching costs. The rise of the micro providers with the digital platforms. Platformization as a signaling environment. Advantages generated to micro providers by the digital platforms. Key factor assumption: micro providers’ willingness to enter the international market. Findings of the literature review. The scenario of digital platforms in China. Context of the Chinese platform economy. The importance of small-medium enterprises (SMEs) in China. Services provided by the platforms to the Chinese SMEs. The role of digital platforms in inclusive development in China. Support of the analysis through data. Alibaba case study. Overview of the digital platform Alibaba. Warehousing, logistics and Alipay. Alibaba’s use of big data. The reduction of information asymmetry through online signals. Quantitative Research on “verified supplier signal”. Discussion. The relation between the SMEs and the digital platforms: lock-in issues and antitrust enforcement. The relation between digital platforms and the Chinese economy.
References
Bibliografia: pp. 48-51.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree program in Global Management and Politics, English language (LM-77) |
| Chair: | Managerial economics |
| Thesis Supervisor: | Filippetti, Andrea |
| Thesis Co-Supervisor: | Ponti, Giovanni Benedetto |
| Academic Year: | 2020/2021 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 30 May 2022 15:13 |
| Last Modified: | 30 May 2022 15:13 |
| URI: | https://tesi.luiss.it/id/eprint/32541 |
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