Slow fashion against the tyranny of speed: scenario analysis for the creation of long lasting collections

Scipione, Nicole (A.A. 2020/2021) Slow fashion against the tyranny of speed: scenario analysis for the creation of long lasting collections. Tesi di Laurea in Fashion management, Luiss Guido Carli, relatore Carlo Fei, pp. 144. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Analysis of personal luxury goods market after Covid-19. The disastrous consequences of the Covid-19 pandemic on the luxury and fashion market. Market categories that reacted best to the pandemic. Issues brought by Covid-19: fast fashion. The impact of fast fashion on luxury fashion model. The urgency of slow fashion. A call for action: negative consequences on the environment. Unsustainable remedies of the actual fashion industry. The proponents of the fashion reset. Principles of slow fashion movement. Declarations of designers: a real shift to slow fashion. The need of future-proof collections. The architecture of a fashion collection. The seasonal collection architecture. The product life cycle. The distribution process. The vicious cycle led by markdown obsession. The implementation of slow fashion. Introduction to the research. Scenario analysis n.1: the effects of markdown remodeling. Scenario analysis n.2: a new collection concept, look vs seasonless garments. Slow fashion as an advocate of brand image.


Sitografia: pp. 119-125. Bibliografia: p. 126.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Fashion management
Thesis Supervisor: Fei, Carlo
Thesis Co-Supervisor: Festa, Alberto
Academic Year: 2020/2021
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 14 Jun 2022 10:51
Last Modified: 14 Jun 2022 10:51


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