Effect of digitalization on the evolution of the automotive market strategy
Formini, Arianna (A.A. 2020/2021) Effect of digitalization on the evolution of the automotive market strategy. Tesi di Laurea in Corporate strategy, Luiss Guido Carli, relatore Arturo Capasso, pp. 162. [Master's Degree Thesis]
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Abstract/Index
Drivers of change in the automotive sector. The automotive sector, digitalization and change. Autonomous driving, connectivity, electrification, and smart mobility (ACES). Autonomous driving. Connectivity. Electrification. Smart mobility. The digitization of supply. The automotive sector and its recent evolution. The importance of online sales. The importance of data management in e-commerce. Supply chain. The new generation of digital commerce. A concrete example of a response: Stellantis. Model formulation and empirical analysis. Research questions. Conceptual model and overview of the study. Survey results. The sample and profiling of respondents. Structural equation modelling (SEM).
References
Bibliografia: pp. 146-148. Sitografia: pp. 149-150.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree program in Corporate Finance, English language (LM-77) |
| Chair: | Corporate strategy |
| Thesis Supervisor: | Capasso, Arturo |
| Thesis Co-Supervisor: | Ferraris, Luigi |
| Academic Year: | 2020/2021 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 21 Jul 2022 07:39 |
| Last Modified: | 21 Jul 2022 07:39 |
| URI: | https://tesi.luiss.it/id/eprint/32902 |
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