Effect of digitalization on the evolution of the automotive market strategy

Formini, Arianna (A.A. 2020/2021) Effect of digitalization on the evolution of the automotive market strategy. Tesi di Laurea in Corporate strategy, Luiss Guido Carli, relatore Arturo Capasso, pp. 162. [Master's Degree Thesis]

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Drivers of change in the automotive sector. The automotive sector, digitalization and change. Autonomous driving, connectivity, electrification, and smart mobility (ACES). Autonomous driving. Connectivity. Electrification. Smart mobility. The digitization of supply. The automotive sector and its recent evolution. The importance of online sales. The importance of data management in e-commerce. Supply chain. The new generation of digital commerce. A concrete example of a response: Stellantis. Model formulation and empirical analysis. Research questions. Conceptual model and overview of the study. Survey results. The sample and profiling of respondents. Structural equation modelling (SEM).


Bibliografia: pp. 146-148. Sitografia: pp. 149-150.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree program in Corporate Finance, English language (LM-77)
Chair: Corporate strategy
Thesis Supervisor: Capasso, Arturo
Thesis Co-Supervisor: Ferraris, Luigi
Academic Year: 2020/2021
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 21 Jul 2022 07:39
Last Modified: 21 Jul 2022 07:39
URI: https://tesi.luiss.it/id/eprint/32902


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