How digital platforms impacted nautical tourism: the Click&Boat case

Chicoli, Mario (A.A. 2020/2021) How digital platforms impacted nautical tourism: the Click&Boat case. Tesi di Laurea in Creative industries and business model innovation, Luiss Guido Carli, relatore Luigi Nasta, pp. 82. [Master's Degree Thesis]

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The platform revolution. Overview and definitions. The network effects. Taxonomy of digital platforms. Success factors and disadvantages. Digital platforms in nautical tourism industry, the boat rental sector. Overview of the industry: nautical tourism. Current structure of the charter market. Competition in the boat rental market, five forces analysis. Main characteristics of digital platforms operating in the boat rental market. Business model attributes of boat rental platforms. The business case of Click&Boat. Company overview. Business model. Organizational structure. SWOT analysis. Performance overview.


Bibliografia: pp. 79-82.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree program in Global Management and Politics, English language (LM-77)
Chair: Creative industries and business model innovation
Thesis Supervisor: Nasta, Luigi
Thesis Co-Supervisor: Pirolo, Luca
Academic Year: 2020/2021
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 21 Jul 2022 08:32
Last Modified: 21 Jul 2022 08:32


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