Casalucci, Andrea (A.A. 2020/2021) Key factors that influence on the acceptance of just walk out technology based on modified UTAUT. Tesi di Laurea in Organizational issues in marketing and sales, Luiss Guido Carli, relatore Fabian Kurt Falk Homberg, pp. 60. [Master's Degree Thesis]

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Abstract/Index

Literature review. UTAUT. Method and data collection. Items to measure behavioral intention. The effect of performance expectancy on the behavioral intention to use JWOT. The effect of effort expectancy on the behavioral intention to use JWOT. The effect of social influence on the behavioral intention to use JWOT. The effect of privacy concern on the behavioral intention to use JWOT. Scenario. Data collection. Sample characteristic. Analysis and evaluation. Descriptive statistics, correlations and reliabilities of main constructs. Correlation analysis. Regression model. Model summary. Descriptive statistics for subgroups. Discussion and implications. Limitations and future research.

References

Bibliografia e sitografia: pp. 35-39.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Organizational issues in marketing and sales
Thesis Supervisor:	Homberg, Fabian Kurt Falk
Thesis Co-Supervisor:	Giustiniano, Luca
Academic Year:	2020/2021
Session:	Extraordinary
Deposited by:	Alessandro Perfetti
Date Deposited:	26 Jul 2022 09:21
Last Modified:	26 Jul 2022 09:21
URI:	https://tesi.luiss.it/id/eprint/32953

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