Mazzetti, Maria Sole (A.A. 2020/2021) Is the future of the cosmetic industry genderneutral? Tesi di Laurea in Visual marketing, Luiss Guido Carli, relatore Paolo Peverini, pp. 125. [Master's Degree Thesis]

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Abstract/Index

Background and defining gender-neutrality. History of gender, gender roles and gender stereotypes. A gendered society as the main form of communication. Gender identity. Gender stereotypes. Differences about gender neutrality and gender fluidity. Society towards gender-neutrality. Gender, cosmetics and advertising. Importance of the role of advertising in marketing. Gender and cosmetic industry. Gender stereotypes in cosmetic industry. Gender neutral advertising and communication. Non-stereotypical approach in brand communication. Towards gender-neutral advertising in cosmetic industry. Advantages and problems related to gender-neutral advertising. Relevant cases analysis. Empirical analysis. Methodology. Noon by Fedez, a semiotic analysis. Data analysis with NVivo software. Survey research.

References

Bibliografia: pp. 120-125.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Visual marketing
Thesis Supervisor:	Peverini, Paolo
Thesis Co-Supervisor:	Tedeschi, Piermario
Academic Year:	2020/2021
Session:	Extraordinary
Deposited by:	Alessandro Perfetti
Date Deposited:	26 Jul 2022 09:46
Last Modified:	26 Jul 2022 09:46
URI:	https://tesi.luiss.it/id/eprint/32956

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