Is the future of the cosmetic industry genderneutral?

Mazzetti, Maria Sole (A.A. 2020/2021) Is the future of the cosmetic industry genderneutral? Tesi di Laurea in Visual marketing, Luiss Guido Carli, relatore Paolo Peverini, pp. 125. [Master's Degree Thesis]

[img] PDF (Full text)
Restricted to Registered users only

Download (10MB) | Request a copy


Background and defining gender-neutrality. History of gender, gender roles and gender stereotypes. A gendered society as the main form of communication. Gender identity. Gender stereotypes. Differences about gender neutrality and gender fluidity. Society towards gender-neutrality. Gender, cosmetics and advertising. Importance of the role of advertising in marketing. Gender and cosmetic industry. Gender stereotypes in cosmetic industry. Gender neutral advertising and communication. Non-stereotypical approach in brand communication. Towards gender-neutral advertising in cosmetic industry. Advantages and problems related to gender-neutral advertising. Relevant cases analysis. Empirical analysis. Methodology. Noon by Fedez, a semiotic analysis. Data analysis with NVivo software. Survey research.


Bibliografia: pp. 120-125.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Visual marketing
Thesis Supervisor: Peverini, Paolo
Thesis Co-Supervisor: Tedeschi, Piermario
Academic Year: 2020/2021
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 26 Jul 2022 09:46
Last Modified: 26 Jul 2022 09:46


Downloads per month over past year

Repository Staff Only

View Item View Item