Data science per l'influencer marketing: cosa rende virale un video sponsorizzato su TikTok?
De Chiara, Eugenio (A.A. 2020/2021) Data science per l'influencer marketing: cosa rende virale un video sponsorizzato su TikTok? Tesi di Laurea in Machine learning & object driven marketing, Luiss Guido Carli, relatore Luigi Laura, pp. 48. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Introduzione alla ricerca. Research gap. Letteratura rilevante. Il core della ricerca. Metodologia Data collection. Data preparation. Data cleaning. Data exploration. Analytics & insights. Modelling. Discussione generale.
References
Bibliografia: pp. 42-45. Sitografia: p. 46.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Machine learning & object driven marketing |
| Thesis Supervisor: | Laura, Luigi |
| Thesis Co-Supervisor: | Ciccarone, Simone |
| Academic Year: | 2020/2021 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 25 Aug 2022 08:43 |
| Last Modified: | 25 Aug 2022 08:43 |
| URI: | https://tesi.luiss.it/id/eprint/33015 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
