INternationalization of the food retail industry: the case of Carrefour

Stella, Ludovica (A.A. 2021/2022) INternationalization of the food retail industry: the case of Carrefour. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 84. [Bachelor's Degree Thesis]

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A prelude on internationalization. Overviewing the gross food industry and its relevance. Internationalisation, agribusinesses and market entrants. Difficulties when talking about internationalisation. Carrefour, the French giant retailer. An overview of Carrefour. Company’s vision and mission. Value proposition, core competencies and activities. Global strategy and online retailing service. Carrefour against reality: confirming and correcting the retailer’s practices through the survey undertaken. Value chain analysis of Carrefour. Carrefour in action on local and foreign theatres. Carrefour: one out of many or many in one? Empirical observations on Carrefour’s international activities and interview with one of Carrefour’s franchisees and affiliates. Italy and Brazil and the successful integration of the French retailer. The arduous internationalization of Carrefour in Japan and China. Culmination of Carrefour’s value chain and key steps for internationalization in the food retail industry. Carrefour’s recent and upcoming projects: blockchain, food transition, artificial intelligence, metaverse; a lever for success? Factors that a retailer ought to consider in the internationalization process and proposals for Carrefour.


Bibliografia: pp. 71-78.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair: Management
Thesis Supervisor: Vicentini, Francesca
Academic Year: 2021/2022
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 27 Sep 2022 12:32
Last Modified: 27 Sep 2022 12:32


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