Crescenzi, Maria Chiara (A.A. 2021/2022) Sustainability and digitalization as a response to the Covid-19 crisis in the luxury fashion industry: Salvatore Ferragamo business case. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 49. [Bachelor's Degree Thesis]

PDF (Full text) Restricted to Registered users only Download (1MB) | Request a copy

Abstract/Index

Sustainability and digitalization in the luxury fashion industry. State of art sustainability-literature review. State of art digitalization-literature review. The concept of luxury in the fashion industry and its market analysis. The impact of Covid-19 on the luxury fashion industry. Sales. Events. Sustainability and digitalization: drivers of recovery in the fashion industry. Salvatore Ferragamo business case. Brand history. Brand identity. Business strategy: digitalization and sustainability. SWOT analysis. Made in Italy and Covid-19: a closer look to Salvatore Ferragamo case.

References

Bibliografia: pp. 47-49.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair:	Management
Thesis Supervisor:	Vicentini, Francesca
Academic Year:	2021/2022
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	27 Sep 2022 12:54
Last Modified:	27 Sep 2022 12:54
URI:	https://tesi.luiss.it/id/eprint/33462

Downloads

Repository Staff Only

View Item