Artificial intelligence as a tool for marketing: Pepper Robot and its role in the retail sector

Campanella, Martina (A.A. 2021/2022) Artificial intelligence as a tool for marketing: Pepper Robot and its role in the retail sector. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 45. [Bachelor's Degree Thesis]

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Abstract/Index

What is artificial intelligence? Origin. Market overview. Jobs and AI. AI and marketing. A powerful duo. Influence of artificial intelligence in the decision-making process. Is AI the future of retail? Case study: Pepper. Automated robots: introduction. Who is Pepper? Microenvironment: Porter's five forces. Macroenvironment: Pestel analysis. Macroenvironment: swot analysis.

References

Bibliografia: p. 44. Sitografia: p. 45.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair: Marketing
Thesis Supervisor: Devetag, Maria Giovanna
Academic Year: 2021/2022
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 27 Sep 2022 14:33
Last Modified: 27 Sep 2022 14:33
URI: https://tesi.luiss.it/id/eprint/33468

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