Does sex sell? The use of sexualization in marketing
Staiano, Benedetta (A.A. 2021/2022) Does sex sell? The use of sexualization in marketing. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 48. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Discussione del tema. Rassegna della letteratura. Sexualized marketing performance. Casi di utilizzo del sexual advertisement. Metodologia. Approccio della ricerca. Strategia della ricerca e raccolta dei dati. Case study e selezione dell’esperimento. Analisi dei dati. Discussione dei risultati. Diesel case study. PETA case study. Esperimento di marketing. Does sex sell?
References
Bibliografia: pp. 46-48.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 02 Nov 2022 15:06 |
| Last Modified: | 02 Nov 2022 15:06 |
| URI: | https://tesi.luiss.it/id/eprint/33731 |
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