Il valore invisibile del marketing nel ventunesimo secolo
Petrean, Corina Amalia (A.A. 2021/2022) Il valore invisibile del marketing nel ventunesimo secolo. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Michele Costabile, pp. 60. [Bachelor's Degree Thesis]
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Abstract/Index
Le metriche di marketing. Marketing: investimento o costo? Marketing metrics. Dashboard di marketing. Marketing communication. Nozioni generali. Marketing communication tools. Customer engagement. Return on influencer marketing. Metriche per l’influencer marketing. Principali sfide dell’influencer marketing. Case study.
References
Bibliografia e sitografia: pp. 54-59.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | Costabile, Michele |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 03 Nov 2022 15:51 |
| Last Modified: | 03 Nov 2022 15:51 |
| URI: | https://tesi.luiss.it/id/eprint/33773 |
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