The importance of content marketing in companies: case study Nautal Smart Sailing S.L.
Calcavento, Matteo (A.A. 2021/2022) The importance of content marketing in companies: case study Nautal Smart Sailing S.L. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 117. [Master's Degree Thesis]
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Abstract/Index
Content marketing. What is content marketing and why is it foundamental for companies. Why should companies invest in content marketing. Case study Nautal Smart Sailing S.L. How to transalte the brand's value proposition into SEO & SEM. Correlation analysis and managerial implications. Research question. Research metods. Correlation analysis. Comparison of key features and KPIs.
References
Bibliografia: pp. 114-116. Sitografia: p. 117.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Giorgino, Francesco |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Nov 2022 11:12 |
| Last Modified: | 15 Nov 2022 11:12 |
| URI: | https://tesi.luiss.it/id/eprint/33864 |
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