The drivers of acceptance and avoidance of CSR based business models: evidence from the sport industry
Barbaro, Elena (A.A. 2021/2022) The drivers of acceptance and avoidance of CSR based business models: evidence from the sport industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 161. [Master's Degree Thesis]
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Abstract/Index
The concept of corporate social responsibility. The evolution of the concept of CSR. Theoretical framework of CSR: different theories compared. Benefits of CSR. Statistical data on CSR in Italy. Literature review of CSR in sport management. Conceptual framework. CSR and sport: cooperation. CSR and sport: competition. Statistical data of CSR in sport. Analysis and practical results: interviews with privileged stakeholders in the sports world. Method. Results. Discussion.
References
Bibliografia: pp. 157-160. Sitografia: p. 161.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Caricasulo, Simona |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Nov 2022 11:37 |
| Last Modified: | 15 Nov 2022 11:37 |
| URI: | https://tesi.luiss.it/id/eprint/33865 |
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