Sustainability, a new player in the field
Bellocchio, Giorgia (A.A. 2021/2022) Sustainability, a new player in the field. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 90. [Master's Degree Thesis]
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Abstract/Index
The world of football. "Sustainability", a new player in the field. The sustainable market and the football industry current situation. The “tactics book” of sustainability. The purpose washing, greenwashing, and sport washing "yellow card". The attempt at reforms for a more sustainable future. The low level of sustainable investment issue. Methodology. Sample analysis. Data analysis.
References
Bibliografia e sitografia: pp. 88-90.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Caricasulo, Simona |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Nov 2022 11:44 |
| Last Modified: | 15 Nov 2022 11:44 |
| URI: | https://tesi.luiss.it/id/eprint/33866 |
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