Sustainability, a new player in the field

Bellocchio, Giorgia (A.A. 2021/2022) Sustainability, a new player in the field. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 90. [Master's Degree Thesis]

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The world of football. "Sustainability", a new player in the field. The sustainable market and the football industry current situation. The “tactics book” of sustainability. The purpose washing, greenwashing, and sport washing "yellow card". The attempt at reforms for a more sustainable future. The low level of sustainable investment issue. Methodology. Sample analysis. Data analysis.


Bibliografia e sitografia: pp. 88-90.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Advanced marketing management
Thesis Supervisor: Mazzù, Marco Francesco
Thesis Co-Supervisor: Caricasulo, Simona
Academic Year: 2021/2022
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 15 Nov 2022 11:44
Last Modified: 15 Nov 2022 11:44


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