The transition to the new world: how luxury and art are dealing with NFTs: Bulgari as a case study
Castriota, Gaia (A.A. 2021/2022) The transition to the new world: how luxury and art are dealing with NFTs: Bulgari as a case study. Tesi di Laurea in Brand management & topics in digital marketing, Luiss Guido Carli, relatore Alberto Festa, pp. 95. [Master's Degree Thesis]
|
PDF (Full text)
Download (2MB) | Preview |
Abstract/Index
An overview on luxury. The concept of luxury. Values and codes of the luxury market. Marketing leverages in luxury brand management. The market structure. Why luxury items can be considered art works. What is art? The relationship between art and luxury. How digitization is impacting the art sector. The newest frontier of digitalization: NFTs. The digitalization and technological revolution. The new world. Non-fungible tokens: the luxury items revolution. Bulgari and NFTs: virtual metamorphosis. Brand history and heritage pills. Serpenti: the icon. Octo finissimo ultra watch: a case of perfect match between physical and virtual property. Insight from the brand: a pragmatic approach to beauty.
References
Bibliografia e sitografia: pp. 81-87.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Brand management & topics in digital marketing |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Nov 2022 15:43 |
| Last Modified: | 15 Nov 2022 15:43 |
| URI: | https://tesi.luiss.it/id/eprint/33885 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
