The power of sports sponsorship: adolescents consumption of energy drinks
Monsen, Synne Cathrine (A.A. 2021/2022) The power of sports sponsorship: adolescents consumption of energy drinks. Tesi di Laurea in Brand management & topics in digital marketing, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 75. [Master's Degree Thesis]
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Abstract/Index
Sponsorship. Energy drink. Literature review. Methodology. Objective. Research design-qualitative method. Population and selection. Interview structure. Establishing validity in qualitative research. Analysis and results. List of participants and general information. Sport sponsorship. Energy drink. Energy drink with regards to sport sponsorship. Summary table of results. Discussion.
References
Bibliografia: pp. 43-52.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Brand management & topics in digital marketing |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Caricasulo, Simona |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Nov 2022 16:32 |
| Last Modified: | 15 Nov 2022 16:32 |
| URI: | https://tesi.luiss.it/id/eprint/33891 |
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