The fight against food waste: an empirical study on the antecedents of the primary grocery shoppers' rejection of suboptimal food
Maggi, Carlotta (A.A. 2021/2022) The fight against food waste: an empirical study on the antecedents of the primary grocery shoppers' rejection of suboptimal food. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 87. [Master's Degree Thesis]
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Abstract/Index
Contextualization of the food waste problem. The grocery industry and recent trends. The food waste issue. Marketing actions to reduce food waste. Current literature on ugly food. The ugly food concept. Motivators and barriers to the purchase of ugly food. Proposed marketing strategies from the current literature. Research on the antecedents of the rejection of ugly food. Research methodology. Interview structure and research questions. Results and findings. Discussions. Proposed marketing strategy.
References
Bibliografia: pp. 67-71.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Donato, Carmela |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Nov 2022 14:42 |
| Last Modified: | 16 Nov 2022 14:42 |
| URI: | https://tesi.luiss.it/id/eprint/33903 |
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