A gap: eco friendly apparel consumption lagged behind sustainable food development
Raux, Julie (A.A. 2021/2022) A gap: eco friendly apparel consumption lagged behind sustainable food development. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 120. [Master's Degree Thesis]
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Abstract/Index
Key takeaways. Literature review and theoretical comparisons. Consumers’ attitudes and theory of planned behavior. Consumers and labels information. Green consumption and social medias. Sector specific: being “fashionable” and eco-friendly apparel. Supply chain characteristics for sustainability. Research gap and unanswered questions. Qualitative research design. Research question and sub-questions. Methodology: single embedded case design. Data collection method: semi-structured in-depth interviews.
References
Bibliografia: pp. 119-122.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Kallinikos, Ioannis |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Nov 2022 15:18 |
| Last Modified: | 16 Nov 2022 15:18 |
| URI: | https://tesi.luiss.it/id/eprint/33906 |
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