A gap: eco friendly apparel consumption lagged behind sustainable food development

Raux, Julie (A.A. 2021/2022) A gap: eco friendly apparel consumption lagged behind sustainable food development. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 120. [Master's Degree Thesis]

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Key takeaways. Literature review and theoretical comparisons. Consumers’ attitudes and theory of planned behavior. Consumers and labels information. Green consumption and social medias. Sector specific: being “fashionable” and eco-friendly apparel. Supply chain characteristics for sustainability. Research gap and unanswered questions. Qualitative research design. Research question and sub-questions. Methodology: single embedded case design. Data collection method: semi-structured in-depth interviews.


Bibliografia: pp. 119-122.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Advanced marketing management
Thesis Supervisor: Mazzù, Marco Francesco
Thesis Co-Supervisor: Kallinikos, Ioannis
Academic Year: 2021/2022
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 16 Nov 2022 15:18
Last Modified: 16 Nov 2022 15:18
URI: https://tesi.luiss.it/id/eprint/33906


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