When is the perception of luxury lost? A qualitative study to identify factors from a consumer’s perspective
Orza, Martina (A.A. 2021/2022) When is the perception of luxury lost? A qualitative study to identify factors from a consumer’s perspective. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 77. [Master's Degree Thesis]
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Abstract/Index
The luxury market. The luxury strategy: why so different? Future challenges for luxury. Literature review. Main drivers for choosing luxury brands. Luxury: what really distinguish? Measuring perceptions of luxury. Qualitative research. Methodology. Findings. Discussion & conclusion.
References
Bibliografia e sitografia: pp. 72-77.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Donato, Carmela |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Nov 2022 09:17 |
| Last Modified: | 17 Nov 2022 09:17 |
| URI: | https://tesi.luiss.it/id/eprint/33909 |
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