Incumbents’ strategies in response to new entrants: heterogenous adaption of traditional luxury firms to digitally native vertical brands
Nuzzo, Gabriella (A.A. 2021/2022) Incumbents’ strategies in response to new entrants: heterogenous adaption of traditional luxury firms to digitally native vertical brands. Tesi di Laurea in Corporate strategy, Luiss Guido Carli, relatore Evangelos Syrigos, pp. 98. [Master's Degree Thesis]
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Abstract/Index
Literature review. The theory of disruptive innovation and business models. General phenomenon of new entrants and incumbents. Multiple strategic frameworks of incumbents to reply to disruptors. Methods and results. Overview of the luxury industry: fundamentals and key challenges. Interplay of digitally native vertical brands and incumbent luxury firms. Case studies. Results. Discussion.
References
Bibliografia: pp. 78-81.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Corporate strategy |
| Thesis Supervisor: | Syrigos, Evangelos |
| Thesis Co-Supervisor: | Zattoni, Alessandro |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Nov 2022 14:13 |
| Last Modified: | 17 Nov 2022 14:13 |
| URI: | https://tesi.luiss.it/id/eprint/33932 |
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