Wine export an important asset for Italy's growth: the road to digitalization

Natella, Federica (A.A. 2021/2022) Wine export an important asset for Italy's growth: the road to digitalization. Tesi di Laurea in Course of strategic management in organizations, Luiss Guido Carli, relatore Antonio Majocchi, pp. 173. [Master's Degree Thesis]

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Export: an opportunity and a challenge to business growth. The advantages of exporting. Export: factors fostering SME development. The role of digital technologies in fostering exports. The Italian territory: the greatest resource of Italian wine. Made in Italy: the heritage of the territory. Italy in the world of wine: the importance of PDO and PGI labels. Italy and other main international wine producing, consuming, and exporting countries. The differences in the wine sector between Italy and new world countries. The evolutionary path of Italian wine exports before and after Covid–19. The internationalization process of Italian wine. Italian wine exports by varieties, categories e countries. The Covid-9 can't stop made in Italy: export pact for Italy's recovery. The development of Italian wine exports post pandemic: the success of sparkling wine. The evolution of Italian wine imports into the North America: US and Canadian markets. The distribution channel: the advent of e-commerce in the wine world and the role of ICE agency. The distribution channel: from offline channels to the advent of online channels. E-commerce: an export tool to fight the business crises by Covid-19. ICE: the agency for the foreign promotion and internationalization of Italian companies. The results of the quantitative survey.


Bibliografia: pp. 147-156.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Course of strategic management in organizations
Thesis Supervisor: Majocchi, Antonio
Thesis Co-Supervisor: Brunetta, Federica
Academic Year: 2021/2022
Session: Summer
Additional Information: Tesi discussa all'estero.
Deposited by: Alessandro Perfetti
Date Deposited: 17 Nov 2022 16:32
Last Modified: 17 Nov 2022 16:49


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