Astashova, Anastasiia (A.A. 2021/2022) Drivers and barriers to digital platform development in international IT companies on home and host markets exemplified by Google and Uber in the USA and Europe. Tesi di Laurea in Management of innovation, Luiss Guido Carli, relatore Federica Ceci, pp. 62. [Master's Degree Thesis]

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Abstract/Index

Overview of existing research of digital platform development in international IT companies. Digital platform: definition, role and elements. Potential for development of digital platform. Limitations and motives to digital platform development in international IT companies on home and host markets. Methods of the research. Case study of Google and Uber digital platform development in the USA and Europe. Overview of digital platform development in the IT industry. Analysis of Google platform development in the USA. Analysis of Google platform development in the Europe. Analysis of Uber platform development in the USA. Analysis of Uber platform development in Europe. Findings and recommendations for digital platform development in international IT companies. Key research findings and discussion. Limitations of the current research and propositions for further analysis. Recommendations for international IT companies and VC investors.

References

Bibliografia: pp. 46-50.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Management of innovation
Thesis Supervisor:	Ceci, Federica
Thesis Co-Supervisor:	Kazemargi, Niloofar
Academic Year:	2021/2022
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	24 Nov 2022 09:15
Last Modified:	24 Nov 2022 09:15
URI:	https://tesi.luiss.it/id/eprint/34053

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