Ambrosio, Concetta (A.A. 2021/2022) The crowdfunding phenomenon in cultural and creative industries: an analysis on Kickstarter platform: how the use of language impacts backers' investment decisions. Tesi di Laurea in Creative industries and business model innovation, Luiss Guido Carli, relatore Luigi Nasta, pp. 138. [Master's Degree Thesis]

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Abstract/Index

Cultural and creative industries and the crowdfunding phenomenon. Cultural and creative industries. Crowdfunding. Crowdfunding for cultural and creative industries. Kickstarter crowdfunding platform: a descriptive analysis. A portrait on Kickstarter platform. Kickstarter mechanism. Kickstarter platform overview. The dataset: descriptive analysis. An empirical investigation: how words and emotions impact backers’ investment decisions. Overview. Literature review and hypotheses statement. Empirical analysis. Regression analysis. Models’ results and research question analysis.

References

Bibliografia e sitografia: pp. 118-122.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Creative industries and business model innovation
Thesis Supervisor:	Nasta, Luigi
Thesis Co-Supervisor:	Pirolo, Luca
Academic Year:	2021/2022
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	24 Nov 2022 16:20
Last Modified:	24 Nov 2022 16:20
URI:	https://tesi.luiss.it/id/eprint/34097

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