How can the travel Vlogs contribute to tourism destination marketing strategies? A case study of Chongqing’s Travel Vlogs on bilibili
Zhang, Xi (A.A. 2021/2022) How can the travel Vlogs contribute to tourism destination marketing strategies? A case study of Chongqing’s Travel Vlogs on bilibili. Tesi di Laurea in Tourism management, Luiss Guido Carli, relatore Stefano Franco, pp. 83. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Theoretical background. Concept definition. Travel Vlog. Tourism destination image. Hypothesis development and research framework. Hypothesis development. Research framework. Data and methodology. Introduction of Chongqing and reasons to choose Chongqing. Data source. Data analysis. Natural language processing. Content processing for tourism image analysis. Results. Hypothesis testing of CEB in travel Vlogs. Hypothesis testing of CEB’s influence on dissemination. Normally distributed residuals check. Tourism destination image. Basic characteristics analysis of the Vloggers. Behavior analysis of Vloggers. High-frequency word analysis. Word frequency statistics of tourism destination image attributes. Social network relationship analysis. General discussion.
References
Bibliografia: pp. 62-67.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Tourism management |
| Thesis Supervisor: | Franco, Stefano |
| Thesis Co-Supervisor: | Caroli, Matteo Giuliano |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 24 Nov 2022 17:24 |
| Last Modified: | 24 Nov 2022 17:24 |
| URI: | https://tesi.luiss.it/id/eprint/34107 |
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