The digitalization of sales channels in the Agri-food sector post Covid-19
Coppotelli, Annamaria (A.A. 2021/2022) The digitalization of sales channels in the Agri-food sector post Covid-19. Tesi di Laurea in New venture creation, Luiss Guido Carli, relatore Donato Iacovone, pp. 97. [Master's Degree Thesis]
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Abstract/Index
The Agri-food sector. Overview of the Agri-food sector. The global development of the Agri-food sector. The Agri-food sector in Europe. The Agri-food sector in Italy. The impact of Covid-19. Italian Agri-food sector in 2021. Evolutions of sales models in the Agri-food sector. Industry 4.0: the IV industrial revolution. The phenomenon of digital transformation. The digitization of the Agri-food sector. Digital transformation within the sales channel. The e-commerce platform: main features. The case of wine e-commerce: the acceleration of 2020. Practical research. Research design. Research questions. Methodology. Quality of the research. Empirical findings. Analysis of the results. Discussion. Market changes after the Covid-19 outbreak. Digital transformation within the sales channel. Pros and cons of e-commerce and online strategies. The online trend.
References
Bibliografia: pp. 84-85.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | New venture creation |
| Thesis Supervisor: | Iacovone, Donato |
| Thesis Co-Supervisor: | Corsico, Fabio |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Additional Information: | Tesi discussa all'estero. |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 29 Nov 2022 09:15 |
| Last Modified: | 29 Nov 2022 09:29 |
| URI: | https://tesi.luiss.it/id/eprint/34128 |
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