Nusiner, Chiara (A.A. 2021/2022) Come il linguaggio sensoriale influenza l’engagement nell’influencer marketing. Tesi di Laurea in Analisi e misurazione delle performance di marketing-marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 53. [Master's Degree Thesis]

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Abstract/Index

Revisione della letteratura. Social media e influencer marketing. Linguaggio sensoriale. Micro vs macro influencers. Linguaggio sensoriale ed engagement. Tipologia di influencer ed engagement. Analisi statistiche e risultati. Design. Partecipanti. Procedure. Risultati.

References

Bibliografia: pp. 34-40.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Analisi e misurazione delle performance di marketing-marketing metrics
Thesis Supervisor:	Costabile, Michele
Thesis Co-Supervisor:	Ibarra, Máximo
Academic Year:	2021/2022
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	01 Dec 2022 16:35
Last Modified:	01 Dec 2022 16:35
URI:	https://tesi.luiss.it/id/eprint/34221

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