Greenwashing: a marketing strategy and its effects
Poliseno, Virginia (A.A. 2021/2022) Greenwashing: a marketing strategy and its effects. Tesi di Laurea in Behavioural economics and psychology, Luiss Guido Carli, relatore Giacomo Sillari, pp. 44. [Bachelor's Degree Thesis]
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Abstract/Index
What is greenwashing. Origin of the term. Definition. Types. Why greenwashing? Drivers and incentives. Some examples. Other important definitions for the following work. Effects of greenwashing. Macro-level studies. Survey-based studies. Experimental studies. Contrasting results? So…in conclusion what are the effects of greenwashing? Bias and theories–a better understanding of the effects. Attribution theory. Cognitive dissonance. Authority bias. Non-adaptive choice switching. Anchoring bias. The framing effect.
References
Bibliografia: pp. 36-38.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Political Science (L36) |
| Chair: | Behavioural economics and psychology |
| Thesis Supervisor: | Sillari, Giacomo |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 12 Dec 2022 11:46 |
| Last Modified: | 12 Dec 2022 11:46 |
| URI: | https://tesi.luiss.it/id/eprint/34314 |
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