Ricci, Maria Luisa (A.A. 2021/2022) The loyalty market: a behavioral economics explanation. Tesi di Laurea in Behavioural economics and psychology, Luiss Guido Carli, relatore Giacomo Sillari, pp. 39. [Bachelor's Degree Thesis]

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Abstract/Index

Loyalty. The importance of customer centricity. The loyal customers: who are they? The loyal customers: why do they stay? Reasons for staying. From factors to feelings. From feelings to cognitive biases. From cognitive biases to behavioral economic theories. The loyal customers: how do we keep them? Conscious and unconscious loyalty. Purpose meeting. Social impact.

References

Bibliografia: pp. 38-39.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Political Science (L36)
Chair:	Behavioural economics and psychology
Thesis Supervisor:	Sillari, Giacomo
Academic Year:	2021/2022
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	12 Dec 2022 15:41
Last Modified:	12 Dec 2022 15:41
URI:	https://tesi.luiss.it/id/eprint/34321

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