The bright side of dark patterns: a proposal of guidelines for the application of deceptive design to UX to stimulate a more sustainable and data protection-oriented customer journey
Blasetti, Chiara (A.A. 2021/2022) The bright side of dark patterns: a proposal of guidelines for the application of deceptive design to UX to stimulate a more sustainable and data protection-oriented customer journey. Tesi di Laurea in Data protection law, Luiss Guido Carli, relatore Filiberto Brozzetti, pp. 106. [Single Cycle Master's Degree Thesis]
|
PDF (Full text)
Download (3MB) | Preview |
Abstract/Index
The impact of dark patterns on consumers behaviour. The evolution of dark patterns. From neuroscience to nudge: how the customer is influenced. Dark patterns in digital retail: the evolution of deceptive design. Marketing strategies: the ancestors of dark patterns. Deceptive design online: how information is manipulated. Cookies, sugar coating deceptive design. Influencers: human dark pattern. Analysis of current regulatory provision in the United States and Europe.
References
Bibliografia: pp. 64-71.
| Thesis Type: | Single Cycle Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Single Cycle Master's Degree Programs > Single Cycle Master's Degree Program in Law, Digital Innovation and Sustainability (LM/SC-GIUR) |
| Chair: | Data protection law |
| Thesis Supervisor: | Brozzetti, Filiberto |
| Thesis Co-Supervisor: | Geiger, Christophe |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 10 Jan 2023 14:23 |
| Last Modified: | 10 Jan 2023 14:23 |
| URI: | https://tesi.luiss.it/id/eprint/34537 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
