The convergence of luxury corporate heritage brands, community engagement, and cultural heritage academic year: an empirical investigation on Montblanc and the Montblanc Haus
Frabetti, Margherita (A.A. 2021/2022) The convergence of luxury corporate heritage brands, community engagement, and cultural heritage academic year: an empirical investigation on Montblanc and the Montblanc Haus. Tesi di Laurea in Regulating heritage markets, Luiss Guido Carli, relatore Pier Luigi Petrillo, pp. 69. [Single Cycle Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The foundations: exploring the three conceptual elements. Luxury. Community engagement. Cultural and corporate heritage. The middle ground: where all elements converge. Luxury and cultural heritage. Community engagement and cultural heritage. Luxury corporate heritage brands, community engagement, and cultural heritage. The vertex: an empirical investigation on Montblanc and the Montblanc Haus. Montblanc and the Montblanc Haus. Interview with Montblanc’s director of brand strategy, Alexa Schilz. Remarks on the interview.
References
Bibliografia: pp. 47-56.
| Thesis Type: | Single Cycle Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Single Cycle Master's Degree Programs > Single Cycle Master's Degree Program in Law, Digital Innovation and Sustainability (LM/SC-GIUR) |
| Chair: | Regulating heritage markets |
| Thesis Supervisor: | Petrillo, Pier Luigi |
| Thesis Co-Supervisor: | Saltarelli, Angela |
| Academic Year: | 2021/2022 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 24 Jan 2023 11:21 |
| Last Modified: | 24 Jan 2023 11:21 |
| URI: | https://tesi.luiss.it/id/eprint/34696 |
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