Management of innovation: Cisco and its A&D strategy
Bracci, Chiara (A.A. 2021/2022) Management of innovation: Cisco and its A&D strategy. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 61. [Bachelor's Degree Thesis]
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Abstract/Index
Innovation. What does the word Innovation mean? Where does Innovation come from? Where to innovate: product, process or organizational methods. Schumpeter’s innovation theory. The innovation matrix. Why is Innovation important for businesses? How new ideas are generated and commercialized: closed and open innovation. The innovation process. The closed innovation model. The open innovation model. Three different types of open innovation: outside-in, inside-out, and coupled process. Cisco and its A&D strategy. Company overview: history, mission, vision, and value proposition. Cisco’s five-way strategy for innovation. Innovation through acquisition and development.
References
Bibliografia: pp. 56-61.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Management |
| Thesis Supervisor: | Vicentini, Francesca |
| Academic Year: | 2021/2022 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 27 Jan 2023 14:50 |
| Last Modified: | 27 Jan 2023 14:50 |
| URI: | https://tesi.luiss.it/id/eprint/34809 |
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