Management of innovation: Cisco and its A&D strategy

Bracci, Chiara (A.A. 2021/2022) Management of innovation: Cisco and its A&D strategy. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 61. [Bachelor's Degree Thesis]

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Innovation. What does the word Innovation mean? Where does Innovation come from? Where to innovate: product, process or organizational methods. Schumpeter’s innovation theory. The innovation matrix. Why is Innovation important for businesses? How new ideas are generated and commercialized: closed and open innovation. The innovation process. The closed innovation model. The open innovation model. Three different types of open innovation: outside-in, inside-out, and coupled process. Cisco and its A&D strategy. Company overview: history, mission, vision, and value proposition. Cisco’s five-way strategy for innovation. Innovation through acquisition and development.


Bibliografia: pp. 56-61.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair: Management
Thesis Supervisor: Vicentini, Francesca
Academic Year: 2021/2022
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 27 Jan 2023 14:50
Last Modified: 27 Jan 2023 14:50


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