Ramadori, Riccardo (A.A. 2021/2022) Seven military strategies applied to marketing. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 130. [Bachelor's Degree Thesis]

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Abstract/Index

Understanding market needs: center of gravity strategy: Adolf Hitler and Elon Musk: Tesla and the Maginot line "hit them where it hurts". Brand loyalty and fidelization: morale strategy: the first crusade and Steve Jobs: Apple and the Siege of Antioch "turn your war into a crusade". Surround and crush the competition: annihilation strategy Hannibal and John D. Rockefeller: standard oil and the battle of cannae "create pressure from all sides and crush the enemy". Overcome obstacles by striking first: Blitzkrieg strategy: Charles XII and Phil Knight: Nike and the battle of Narva “strike first to overwhelm resistance”. Defeat in detail: divide and rule strategy. Giulio Cesare and Ferruccio Lamborghini: Lamborghini and the battle of Alesia "turn a big problem into small, simple problems". Know when to stop: exit strategy: charge of the light brigade and Coco Chanel: Chanel and the battle of Balaklava "avoid dead-end situations". Lose the battles but win the war: economy of force strategy: Gallipoli Landing and Jeff Bezos: Amazon and the Dardanelles invasion "consider the real costs of conflict".

References

Bibliografia: pp. 123-129.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair:	Marketing
Thesis Supervisor:	Devetag, Maria Giovanna
Academic Year:	2021/2022
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	30 Jan 2023 15:05
Last Modified:	30 Jan 2023 15:05
URI:	https://tesi.luiss.it/id/eprint/34827

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