Branding up grade: il caso Diesel
Inzerillo, Claudia (A.A. 2008/2009) Branding up grade: il caso Diesel. Tesi di Laurea in Marketing strategico, LUISS Guido Carli, relatore Máximo Ibarra, pp. 133. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
L’industria della moda in Italia. Verso il sistema lusso: attori e strategie competitive. La brand extension nel lusso: una via obbligata? L’universo Diesel. La brand extension di Diesel. I competitors di Diesel. Il futuro di Diesel: new luxury brand, dai jeans a holding di lusso. Sophia Kokosalaki e Viktor&Rolf.
References
Bibliografia e sitografia: pp. 129-132.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S) |
| Chair: | Marketing strategico |
| Thesis Supervisor: | Ibarra, Máximo |
| Thesis Co-Supervisor: | Lanzara, Riccardo |
| Academic Year: | 2008/2009 |
| Session: | Extraordinary |
| Deposited by: | Users 353 not found. |
| Date Deposited: | 19 Apr 2011 16:15 |
| Last Modified: | 13 Nov 2018 09:57 |
| URI: | https://tesi.luiss.it/id/eprint/3498 |
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