Branding up grade: il caso Diesel

Inzerillo, Claudia (A.A. 2008/2009) Branding up grade: il caso Diesel. Tesi di Laurea in Marketing strategico, LUISS Guido Carli, relatore Máximo Ibarra, pp. 133. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

L’industria della moda in Italia. Verso il sistema lusso: attori e strategie competitive. La brand extension nel lusso: una via obbligata? L’universo Diesel. La brand extension di Diesel. I competitors di Diesel. Il futuro di Diesel: new luxury brand, dai jeans a holding di lusso. Sophia Kokosalaki e Viktor&Rolf.

References

Bibliografia e sitografia: pp. 129-132.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S)
Chair: Marketing strategico
Thesis Supervisor: Ibarra, Máximo
Thesis Co-Supervisor: Lanzara, Riccardo
Academic Year: 2008/2009
Session: Extraordinary
Deposited by: MARIA LAURA MARCEDDU
Date Deposited: 19 Apr 2011 16:15
Last Modified: 13 Nov 2018 09:57
URI: https://tesi.luiss.it/id/eprint/3498

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