How can consumer sustainable behaviour be influenced? the power of marketing strategies in overcoming sustainable cognitive biases with a case study on meat substitutes
Morelli, Elena (A.A. 2021/2022) How can consumer sustainable behaviour be influenced? the power of marketing strategies in overcoming sustainable cognitive biases with a case study on meat substitutes. Tesi di Laurea in Behavioural economics and psychology, Luiss Guido Carli, relatore Giacomo Sillari, pp. 53. [Bachelor's Degree Thesis]
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Abstract/Index
Understanding consumer behaviour and cognitive biases. Concept of consumer behaviour and cognitive biases. Behavioural economics as a solution. Do cognitive biases condition environmental concern? Marketing strategies influencing the food industry. Food marketing. Behavioural targeting: self-identity and brand-identity. Direct and indirect marketing. Efficient marketing strategies in food industry. Green marketing and consumer’s eating behaviour relation. Case study on meat substitutes. Background and consumer acceptance. Regulatory framework. Special case: the Netherlands. Marketing of meat substitutes: some examples.
References
Bibliografia: pp. 45-49.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Political Science (L36) |
| Chair: | Behavioural economics and psychology |
| Thesis Supervisor: | Sillari, Giacomo |
| Academic Year: | 2021/2022 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 Feb 2023 16:07 |
| Last Modified: | 07 Feb 2023 16:07 |
| URI: | https://tesi.luiss.it/id/eprint/34983 |
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