Cecchini, Silvia (A.A. 2021/2022) Political communication towards the digital world: a comparative analysis of political leaders. Tesi di Laurea in Political sociology, Luiss Guido Carli, relatore Michele Sorice, pp. 42. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

The evolution of political communication. Political communication's multiple phases. The proliferation of the internet, the advent of web technologies and the development of new forms of political communication. The emergence of the new media: the interaction with politics and the blending of the old and the new. Leadership development and communication techniques. The political impact that social media has. The storytelling structure. Political marketing. Political leadership by women. Leaders and leadership. Female leadership styles. Introduction to the political ascent of Alexandria Ocasio-Cortez and her innovative way of communicating. Michelle Obama's political impact and her communication strategies.

References

Bibliografia: pp. 38-39.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Political Science (L36)
Chair:	Political sociology
Thesis Supervisor:	Sorice, Michele
Academic Year:	2021/2022
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	09 Feb 2023 10:29
Last Modified:	09 Feb 2023 10:29
URI:	https://tesi.luiss.it/id/eprint/35031

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