The challenge of Sky TV in the streaming platform era: will the giant survive?
Di Giacomo, Doriano (A.A. 2021/2022) The challenge of Sky TV in the streaming platform era: will the giant survive? Tesi di Laurea in Managerial decision making, Luiss Guido Carli, relatore Luigi Marengo, pp. 80. [Master's Degree Thesis]
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Abstract/Index
The rise of Sky TV. Company background. Evolution of Sky TV in Europe. Sky Italia. The streaming platforms. Literature review. Background information about the media and entertainment industry. Disruptive technologies and their impact on the media and entertainment industry. The streaming platform market as a disruptive force. Key strategies adopted by Sky TV to understand and manage the disruptions caused by these digital streaming platforms. What is the perception of the imminent future? An analysis of the survey questions and responses. Discussions and relating research findings to the literature.
References
Bibliografia: pp. 62-66.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Managerial decision making |
| Thesis Supervisor: | Marengo, Luigi |
| Thesis Co-Supervisor: | Di Vaio, Gianfranco |
| Academic Year: | 2021/2022 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 09 Feb 2023 14:48 |
| Last Modified: | 09 Feb 2023 14:48 |
| URI: | https://tesi.luiss.it/id/eprint/35053 |
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