Cross-channel synergies and complementarities in luxury e-commerce and their implications for online diversification
Gallo Curcio, Micol (A.A. 2021/2022) Cross-channel synergies and complementarities in luxury e-commerce and their implications for online diversification. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Pietro De Giovanni, pp. 79. [Master's Degree Thesis]
|
PDF (Full text)
Download (1MB) | Preview |
Abstract/Index
Literature review. Diversification. Motivations for diversification. The different types of diversification. Competency-based diversification and its implications for e-commerce. The problematic measurement of competency-based diversification. Synergies. General cross-channel synergies. Horizontal operating synergies. Strategic synergies. Cross-channel synergies and complementarity. Methodology. Survey design. Data collection. Sample. Research and analysis. Reliability. Construct validity. T-test as a way to test for hypotheses 1 & 2. Correlation and regression analysis.
References
Bibliografia: pp. 41-47.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | De Giovanni, Pietro |
| Thesis Co-Supervisor: | Maleki Vishkaei, Behzad |
| Academic Year: | 2021/2022 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 09 Feb 2023 15:06 |
| Last Modified: | 09 Feb 2023 15:06 |
| URI: | https://tesi.luiss.it/id/eprint/35055 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
