Ethical fashion: the influence of CSR on the brand equity of fashion firms and on the consumer behavior
Méot, Elie (A.A. 2021/2022) Ethical fashion: the influence of CSR on the brand equity of fashion firms and on the consumer behavior. Tesi di Laurea in Fashion management, Luiss Guido Carli, relatore Carlo Fei, pp. 101. [Master's Degree Thesis]
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Abstract/Index
Literature review. The concept of brand equity. The concept of corporate social responsibility. The literature associations between CSR, brand image, consumer behaviour and brand loyalty. Empirical research. Methodology and research framework. Conceptualization of the research. Results and analysis.
References
Bibliografia: pp. 74-77.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Fashion management |
| Thesis Supervisor: | Fei, Carlo |
| Thesis Co-Supervisor: | Festa, Alberto |
| Academic Year: | 2021/2022 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 13 Feb 2023 14:24 |
| Last Modified: | 13 Feb 2023 14:24 |
| URI: | https://tesi.luiss.it/id/eprint/35072 |
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