The impact of the pandemic on CSR and corporate reputation: the case of the pharmaceutical industry
Eleuteri, Virginia (A.A. 2021/2022) The impact of the pandemic on CSR and corporate reputation: the case of the pharmaceutical industry. Tesi di Laurea in Chair of international business, Luiss Guido Carli, relatore Maria Jell-Ojobor, pp. 106. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
CSR. CSR’s development context. What is CSR? CSR definitions. Environmental, social and corporate governance considerations. Corporate reputation. Corporate reputation definition. Sources of reputation. How CSR determines corporate reputation. Walking CSR and talking CSR. Changes after the Covid-19 pandemic. CSR during crises. Reputation in the pandemic era. Covid-19 effects on the pharmaceutical industry. Empirical research of the case study. Research question and methodology. Pfizer. Johnson & Johnson. Astrazeneca. Novartis. Bristol-Myers Squibb. GlaxoSmithKline. Sanofi. Discussion of results.
References
Bibliografia: pp. 89-91.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Chair of international business |
| Thesis Supervisor: | Jell-Ojobor, Maria |
| Thesis Co-Supervisor: | Majocchi, Antonio |
| Academic Year: | 2021/2022 |
| Session: | Autumn |
| Additional Information: | Tesi discussa all'estero. |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Feb 2023 13:31 |
| Last Modified: | 15 Feb 2023 13:31 |
| URI: | https://tesi.luiss.it/id/eprint/35081 |
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