The effect of NFTs on brand authenticity in the luxury fashion industry: evidence from generation Y and Z
Mosca, Ludovica (A.A. 2021/2022) The effect of NFTs on brand authenticity in the luxury fashion industry: evidence from generation Y and Z. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Carlo Fei, pp. 73. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. The concept of brand authenticity. The luxury fashion industry. Hypotheses development and theoretical framework. Methodology. Research design. Sampling. Data collection. Data analysis. Empirical results. Demographic information. Reliability and validity tests. Hypotheses testing. The moderator role of gender. Discussion.
References
Bibliografia: pp. 44-54.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Fei, Carlo |
| Thesis Co-Supervisor: | D'Ambrosio, Daniele |
| Academic Year: | 2021/2022 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Feb 2023 13:44 |
| Last Modified: | 15 Feb 2023 13:44 |
| URI: | https://tesi.luiss.it/id/eprint/35083 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
