Two dimensions of sustainability within the luxury fashion industry
Lundin, Lisa Petra Christina (A.A. 2021/2022) Two dimensions of sustainability within the luxury fashion industry. Tesi di Laurea in Sustainable marketing, Luiss Guido Carli, relatore Antonella Buonomo, pp. 92. [Master's Degree Thesis]
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Abstract/Index
Literature review. Luxury. Sustainability. Luxury and sustainability–from a contradiction view to a perfect match? Sustainability marketing communication strategy in luxury fashion. Two new categories for luxury consumption. The modern luxury consumer. The gap and research question. Conceptual framework and hypotheses development. Luxury and slow fashion. Sustainability and quality. Perceived quality. Willingness to buy–WTB. Hypotheses. Methodology. Method and research design. Sample and data collection. Procedure. Variables and measurement. Data analysis and results. Descriptive statistics. Reliability. Independent sample t-test. Simple mediation model. Simple mediation model with covariates. Discussion. Theoretical contribution. Managerial implications.
References
Bibliografia: pp. 48-53.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Sustainable marketing |
| Thesis Supervisor: | Buonomo, Antonella |
| Thesis Co-Supervisor: | Villarroel Ordenes, Francisco Javier |
| Academic Year: | 2021/2022 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 Mar 2023 10:08 |
| Last Modified: | 07 Mar 2023 10:08 |
| URI: | https://tesi.luiss.it/id/eprint/35287 |
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